Red Bull Music Academy forms the cornerstone of Red Bull’s music strategy.

It is a traveling academy where, over the course of five weeks, a carefully selected group of young producers from all over the world come together, immersed in a rhythm of masterclasses and concerts.

The objective of our mission

DESIGN an integrated on and offline communication campaign for its Paris launch

DIFFERENTIATE from other music festivals

LEVERAGE the cultural codes of Parisian nightlife

ESTABLISH CREDIBILITY among music lover

Rollout

Creation of the graphic universes, in collaboration with a member of the Creative Tank strongly connected to the cultural scene

Development of the content strategy

Implementation of the OOH / DOOH deployment