F1’s advertising sales division supports all of its clients according to their specific challenges across all of the Group’s online and offline media channels

Objectives

- To develop a more creative approach in the recommendations provided by the sales division.

- To foster a stronger client-centric culture.

- To implement a more collaborative and cross-functional approach across the different media platforms, leveraging synergies within the Group.

Key initiatives:

-Creation of a Creative Room and a co-creation methodology to develop client recommendations.

-Training teams to use the Creative Room effectively, enabling them to operate independently

-Establishment of a more collaborative and cross-functional way of working across the Group’s various media platforms and departments