Founder
/ THE PLUGG CAPE
Plugg, your trusted partner in strategy, innovation, and cultural transformation.
Beyond audit
We go far beyond a simple assessment.
Our audits are the first step toward action and meaningful transformation.
Beyond consulting
We don’t stop at delivering a report filled with best practices.
We walk the journey with you, taking your unique context and challenges into account.
Beyond coaching
We don’t just help ideas emerge.
We also bring our own perspectives and co-create with you the most innovative solutions.
/ FONDATEUR
Max Pons
Holder of a Master’s degree in Communication and an MBA, I have supported major international groups (L’Oréal, Nestlé, Renault) as well as brands (Red Bull, Hermès, Kit Kat, etc.) in the development of their marketing and content strategies.
These experiences have enabled me to gain a comprehensive understanding of brand and business challenges and to develop a strong customer-centric mindset.
Trained in coaching, I have experienced the power of solutions and ideas when clients become their own authors and active contributors.
Open-minded by nature, I have built a strong and relevant network of high-performing experts.
My creativity and intuitive mindset allow innovative ideas to emerge. They enable me to challenge you, inspire you, and offer new perspectives to bring forward the most impactful and effective solutions.
My dual French and Anglo-Saxon background also leads me to consistently assess ideas through a pragmatic lens: ideas in service of economic performance.
I aspire to actively contribute to the development of a more sustainable world.
These experiences have enabled me to gain a comprehensive understanding of brand and business challenges and to develop a strong customer-centric mindset.
Trained in coaching, I have experienced the power of solutions and ideas when clients become their own authors and active contributors.
Open-minded by nature, I have built a strong and relevant network of high-performing experts.
My creativity and intuitive mindset allow innovative ideas to emerge. They enable me to challenge you, inspire you, and offer new perspectives to bring forward the most impactful and effective solutions.
My dual French and Anglo-Saxon background also leads me to consistently assess ideas through a pragmatic lens: ideas in service of economic performance.
I aspire to actively contribute to the development of a more sustainable world.
Max Pons
Holder of a Master’s degree in Communication and an MBA, I have supported major international groups (L’Oréal, Nestlé, Renault) as well as brands (Red Bull, Hermès, Kit Kat, etc.) in the development of their marketing and content strategies.
These experiences have enabled me to gain a comprehensive understanding of brand and business challenges and to develop a strong customer-centric mindset.
Trained in coaching, I have experienced the power of solutions and ideas when clients become their own authors and active contributors.
Open-minded by nature, I have built a strong and relevant network of high-performing experts.
My creativity and intuitive mindset allow innovative ideas to emerge. They enable me to challenge you, inspire you, and offer new perspectives to bring forward the most impactful and effective solutions.
My dual French and Anglo-Saxon background also leads me to consistently assess ideas through a pragmatic lens: ideas in service of economic performance.
I aspire to actively contribute to the development of a more sustainable world.
These experiences have enabled me to gain a comprehensive understanding of brand and business challenges and to develop a strong customer-centric mindset.
Trained in coaching, I have experienced the power of solutions and ideas when clients become their own authors and active contributors.
Open-minded by nature, I have built a strong and relevant network of high-performing experts.
My creativity and intuitive mindset allow innovative ideas to emerge. They enable me to challenge you, inspire you, and offer new perspectives to bring forward the most impactful and effective solutions.
My dual French and Anglo-Saxon background also leads me to consistently assess ideas through a pragmatic lens: ideas in service of economic performance.
I aspire to actively contribute to the development of a more sustainable world.