Artists
Photographers, video artists, designers, illustrators…
They create unique works combining singularity, authenticity and meaning. Artists are our core resource, they embody our ambition, offering your brand a unique approach. They ensure creativity and high standards of execution.
Content experts
Mostly journalists, our content experts are specialised in areas such as fashion, beauty, music or sustainable development. They are brought on board and involved in the strategic thinking right from the start of each project. They help shape and build the recommendation, which will then be translated into the most fitting formats by our artisans experts. Their core expertise is knowing how to engage an audience, structure an editorial line and develop pertinent content. This is vital know-how at a time when brands are becoming real media.
Artisans experts
They are freelancers (art directors, community managers, Apps dev…) or niche agencies, all digital natives, with a strong artistic sensitivity. If creation and the search for meaning are at the heart of our model, expertise is the keystone. They collaborate with us from conception to delivery of the different formats: podcast, digital immersion, social media, gamification, influence management, events, art direction…
Guiding principles
The brief is challenged and transformed into a brand diagnosis with the KPIs to be achieved. We select, from within our Creative Tank, the talents that best fit the goals and objectives of each project.
Setting up the project LAB
We create a tailor-made project LAB, harnessing the best-suited talents and personalities to bring forth a Big Idea and to make it resonate throughout the creation and across every format.
Project driving
We set the objectives and the KPI’s to achieve. We drive the LAB project to create and produce all the communication assets. We steer the whole process, providing the essential link between our clients and our LAB, ensuring creativity and transparency all along the way.