Midol Sport is the communications agency of the Midi Olympique Group, the leading media brand in the world of rugby.

It supports brands that want to establish a presence in and capitalize on the rugby ecosystem, helping them connect authentically with rugby audiences through tailored communication and partnership strategies.

L'objectives

— Position the agency as a rugby expert capable of supporting clients beyond traditional media space sales.

— Leverage the Group’s digital assets and platforms.

— Establish an effective collaboration framework between the editorial team and the sales team.

KEY INITIATIVES

-Adoption of the Lean Startup methodology.

-Co-development of the agency’s value proposition with partners across its ecosystem.

-Optimization of internal collaboration processes and ways of working

-Development and implementation of the agency’s commercial and content strategy