Brief

After Redbull, the Plugg/ Trafik collaboration continues.

The brand objectives were the following :

– create the “Blacklisted party” for an audience of Influencers and Parisian nightlife enthusiasts in the iconic Hôtel Duc.

– create an immersive and interactive digital solution to embody the brand universe.

Bold Statements

We chose to stage plays of light in order to echo the Black Desperados new product. From the lighting orchestration to the whole set up, we brought a unique approach, with a true artistic touch.

Watch the video to discover our entire approach.