Brief

KENZO and the Blue Marine Foundation briefed a talent from our Creative Tank to help them communicate their commitment against overfishing and supporting marine reserves preservation.

They asked us to design and implement a Live + Digital platform to:

  • Inform people about the risks,
  • Promote the capsule collection, NO FISH NO NOTHING,
  • Nurture the brand territory

Bold Statements

Our expert craftsman created a gigantic, interactive aquarium in a Digital Pop Up Store in Paris. This way, each visitor was able to support the cause by adding a new fish with their name on it.

How ?
By shooting themselves or the store and post it on Instagram with #NoFishNoNothing!.

Every single movement in front of the aquarium creates an activity and allows to interact with this virtual fauna.

The No Fish No Nothing collection was sold via a touch screen designed especially for the occasion.

Each item purchased added a new digital fish to the aquarium. These unique pieces were displayed on motorized racks, controlled from the outside by people.