Brief

The RBMA Days are an International event for music lovers, for those in the know as well as for a broader audience. This renowned event brings together big names in the music scene (such as James Murphy, Giorgio Moroder, Debbie Harry, Brian Eno …) or less known ones (arrangers, producers…) After Japan and the US, it was rolled out in France for the first time and took place in Paris.

Their requests:

– Create the OOH & DOOH content

– Show the event (not only shows but also workshops)

– Play the Parisian card to give glamour to this event

Bold Statements

In doing so, we came up with a positioning that articulated form and content through a strong visual identity.

 

Three Beliefs guided us all along:

–      we wanted to position the event as a cultural Rendez-vous in THE Cultural City par excellence

–      we were keen on creating a large number of on & offline visuals to translate the rich span of the program (Workshops, Conferences, meetings between confirmed and emerging artists, shows…)

–      we implemented high visibility digital and event-based devices (Subway, abribus, magazines, mobile…)