Brief

The brand asked one of our content experts to develop their entire image strategy to:

– position Hans Both as a brand and not just a provider of showcase mannequins

– stand out in the competitive arena and express the brand difference with a unique personality and a specific design

Bold Statements

To meet these objectives, our content expert immersed himself in the brand’s universe to identify 4 major angles:

– rely on the brand’s style: a contemporary, unconventional, futuristic and innovative one.

– stay true to its Anglo-Saxon heritage by becoming the first Avant-Garde brand of display mannequins.

– become a provocative, radical and iconoclastic fashion brand

Our content expert designed a bold, innovative approach based on developing several artistic collaborations to put forward the brand creative energy with Artists such as Ora-Ïto, Mathias Kiss, Marcel Wanders, Camille Vivier, with Brands such as Viktor & Rolf, Margiela and with events such as the famous Hyères Festival