Brief

Stage the new VIKTOR & ROLF fragrance launch.

– Create a universe that highlights the personality of the fashion world’s false twins: a joyful, filled with humor and provocative universe, along with extravagant, ahead of their time creations – in a nutshell, a style at the crossroads between fashion and art.

– Capitalize on the spirit of the Bonbon fragrance, a timeless sensation, a moment of pure gourmet pleasure!

– Develop the full digital launch plan

Bold Statements

From the very beginning of the project, we came up with the idea of a web-series, to communicate on this new “weapon of mass seduction”.

To create this unique piece, we identified, within our Creative tank, a young scriptwriter, Victor Rodenbach, one of the authors of the French cult TV Show Ten Percent. Victor was our content expert on this project.

Together we defined the original concept, torrid but very “hot couture”: The BonBon Therapy.

Victor designed an original scenario inspired by the principle of the psychological evaluation of the projective type, developed by the psychoanalyst Hermann RORSCHACH.

And to play the part of the psychoanalysts, who bet the false twins – for a sexy, addictive and very psycho result!