Brief

The launch of Phyto-gloss, a new lipstick within Sisley’s color cosmetics line, was a beautiful project and an exciting challenge.

The objectives were clearly identified:

Develop a differentiating and inspiring brand universe for the brand’s makeup range
Capitalize on the phyto-gloss universe: GIRLY, FUN, “GOURMAND”, FUTURISTIC, POP
Make the brand look and feel younger
Create a 360° launch campaign

Bold Statements

We decided to give the project lead to a fashion and beauty content expert. We defined together the brand strategy’s backbone and decided to put forward the avant-garde dimension of the brand.

We consequently asked Tania & Vincent to join the team, for their unique creative approach:  combining glamour in a pop and graphic, fresh and “gourmand” style, with a surrealistic touch, the universe they create is a whimsical one which yet exudes ultimate luxury. It made no doubt that it embodied the state of mind that the brand was looking for.

This case perfectly illustrates the way we work:

Our ability to identify and connect, the most relevant artists and brands
Our singular creative process,
Our strategic supervision.